This is also where the biggest benefit of a CMS can be seen. It’s true that one will need to learn a few things in order to make proper use of it. But a CMS is a huge aggregation of multiple different technologies. The small amount of time it takes to learn how to use a CMS will also teach someone how to use the abstracted areas within the system.
For example, consider a vital topic such as search engine optimization. People often make a full time career out of handling it for a company. With a CMS system, once it’s set up the SEO work can be handled simply and easily. The same holds true for any number of different aspects of running a site.
Visual design is another good example. A modern site uses a vast number of tricks in order to create a unified appearance over multiple platforms. This can make editing it, or creating new elements, almost impossible for anyone who’s not an expert. With a CMS the visual elements are heavily abstracted. All of the complex logic is handled under the site’s hood. Instead, one can just edit a single theme file. Or in some CMS systems it’s as simple as just clicking on a button.
And that’s the beauty of content management systems. Almost every aspect of starting and running a site is just as easy. Once one gets a CMS up and running, it almost takes care of itself. And that means that not only are you creating new ways for potential customers to get in touch with the company, you’re also saving money by avoiding associated IT costs.