The Internet is one of the most powerful tools available for making a business more profitable. Though like any tool, it’s only going to do so if one knows how to make proper use of it. The old saying that you need the right tool for the right job is very apt when talking about the Internet. But it’s also a fact that you need to know how to use it, not only when.
One of the first points to consider is the basic platform that will be used by the company. There’s many different methods to create and work with a website. There’s many different roads down which one can travel to arrive at the ideal design. One of the biggest surprise for many people comes down to presentation. People usually think that there’s only one way to achieve a certain look and feel for a site. In reality, there’s quite a few different ways to arrive at the same destination.
This brings up one of the most important things about website design, frameworks. There was a time when all sites were constructed with a simple text editor. People would type in raw code in order to create their visual designs. These days, this is usually only true for select components of a site. And even those are usually abstracted into something far easier to use. These days’ people more often take advantage a web framework known as a content management system. A content management system, or CMS, can be best understood by looking at the name.
A CMS is just that, a system used to manage one’s web content. In more practical terms, it simply means that it’s a small program, which sits on a server to make it easy to design and run a site. Though first one will need to set up the server.
Much like a CMS, the function of a server is fairly easy to remember from the name. A web server will serve up web content. It’s basically a powerful computer which listens for Internet requests. When it reaches the server, the information is processed and web content is returned. The CMS system sits on the server and processes data to be sent off to the server, which in turn hands it off to the end user. My wife and I needed chimney repair Suffolk very quickly because we periodically noticed puffs of smoke coming out of the hearth into our house.
This might all seem a bit complex at first. And to be fair, there is a learning curve involved. But a few hours familiarizing oneself with web technologies and CMS solutions can turn into a huge profit later on.
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